Black Friday 2026 falls on Friday 27 November. Amazon.ie runs its Black Friday Week from 19 to 30 November, and early reductions on men’s watches are already showing. This page lists the reductions we can verify against our own price records, and names the watches that are not yet worth buying.
Last checked: 13 November 2026. The cards below update automatically. The tables are a dated record.
Black Friday 2026 dates for Irish shoppers
| Date | What happens |
|---|---|
| Now | Early Black Friday reductions are live on Amazon.ie |
| Thursday 19 November | Amazon.ie Black Friday Week starts |
| Friday 27 November | Black Friday |
| Monday 30 November | Cyber Monday, and the last day of Amazon’s event |
The useful point in that calendar is that the event lasts twelve days. There is no need to buy in the first hour. Reductions come and go inside those twelve days, so a target price matters more than the date.
Watch deals we can verify today
We have logged Amazon.ie prices for the watches on this site since May 2026. The eight reductions below are measured against each watch’s usual recorded price, and every one is at its lowest price of the past 90 days.
| Watch | Usual price | 13 Nov price | Reduction |
|---|---|---|---|
| BOSS Skymaster chronograph | €304.98 | €161.92 | 47% |
| Calvin Klein Ambition multifunction | €209.98 | €132.90 | 37% |
| Tommy Hilfiger navy nylon strap | €93.15 | €62.61 | 33% |
| Calvin Klein Gauge multifunction | €151.95 | €102.35 | 33% |
| Tommy Hilfiger black silicone multifunction | €139.99 | €100.50 | 28% |
| BOSS Pilot Vintage | €160.73 | €121.65 | 24% |
| Fossil Nate chronograph | €146.46 | €118.31 | 19% |
| Citizen Eco-Drive BM7620 | €163.45 | €143.42 | 12% |
The badge on a card can show a different percentage, because Amazon measures it against a list price and we measure against the price the watch usually sells for. All eight are quartz watches from fashion or mid-market brands, which is the pattern every time we check. BOSS, Calvin Klein, Tommy Hilfiger and Fossil carry high list prices and discount hard. Of the 27 reductions in our records this week, the ten largest are all from those four brands.
Is it a real deal? Eight popular watches checked
A percentage badge says little without the price history behind it. This table sets today’s price for eight well-known models against the lowest and the typical price we have recorded for each.
| Watch | 13 Nov price | Lowest recorded | Typical price | Verdict |
|---|---|---|---|---|
| Casio G-Shock GW-M5610U | €126.98 | €100.00 (3 Sept) | €126.53 | Ordinary price |
| Casio G-Shock GA-2100 | €106.59 | €89.81 (8 Sept) | €94.91 | Ordinary price |
| Citizen Eco-Drive AW5000 | €125.62 | €114.61 (1 Sept) | €121.30 | Ordinary price |
| Citizen Tsuyosa NJ0150 | €273.81 | €246.09 (19 Jun) | €266.69 | Ordinary price |
| BOSS Grand Prix | €178.64 | €154.93 (22 Aug) | €237.39 | Below its usual price |
| Fossil Coachman CH2891 | €80.59 | €76.57 (29 Oct) | €108.48 | Close to its low |
| Michael Kors Lexington MK8602 | €131.45 | €131.45 (13 Nov) | €197.77 | Lowest we have recorded |
| Calvin Klein Minimalistic | €94.55 | €79.80 (1 Sept) | €124.27 | Below its usual price |
Two results stand out. The Michael Kors Lexington is at €131.45, the lowest price we have recorded, against a typical €197.77. The G-Shock GW-M5610U is the opposite case. It sits at €126.98, which is simply its normal price. It dropped to €100.00 twice in September, so that is the figure to wait for.
Records start between May and September 2026 depending on the watch, so “lowest recorded” means lowest in that period and not lowest ever.
Four watches to watch during Black Friday Week
These are the models readers of this site look at most, and none is at a notable price yet. Each one has a target taken from its own history.
- Casio G-Shock GW-M5610U: buy at or under €103. Recorded low €100.00 on 3 Sept.
- Casio G-Shock GA-2100: buy at or under €93. Recorded low €89.81 on 8 Sept.
- Citizen Eco-Drive AW5000: buy at or under €118. Recorded low €114.61 on 1 Sept.
- Citizen Tsuyosa NJ0150: buy at or under €253. Recorded low €246.09 on 19 Jun.
Japanese brands discount far less than fashion brands. In six months the Tsuyosa NJ0150 has moved only between €246.09 and €279.25. A saving of €25 on that watch is a good result. Do not hold out for 40% off a Citizen, a Casio or a Seiko.
How Irish law treats “was” and “now” prices
Since November 2022 a seller in Ireland who advertises a reduction must show the prior price, and that prior price must be the lowest price charged in the previous 30 days. The Competition and Consumer Protection Commission enforces the rule and has prosecuted retailers after sweeps of Black Friday pricing.
Two practical consequences follow:
- A crossed-out RRP is weaker evidence than a crossed-out prior price. The CCPC’s guidance for sellers says a recommended retail price must be kept clearly separate from the prior price. Many watches have never sold at their RRP.
- The rule binds the seller named on the listing. On a marketplace that can be Amazon or a third-party seller. Check which one before you rely on the badge.
Before you buy: a short checklist
- Check the seller and dispatch line. It decides who handles a return and whether a brand warranty applies. Citizen, for example, limits its five-year warranty to purchases from authorised retailers.
- Check the reference number. Deal listings often cover several colours at different prices. The reduction may apply to one dial only.
- Check the return date. Amazon.ie’s returns policy covers most items for 30 days from delivery, and the order page shows the exact date.
- Keep the bracelet unsized until you are sure. A returned watch must be new, unused and complete. Removed links make that harder to argue.
You also have a legal fallback. For an online purchase, the CCPC states that you can cancel within 14 days of receiving the goods without giving a reason, then you have a further 14 days to send them back.
Black Friday or wait?
Our records do not support the idea that Black Friday is always the cheapest day. Several watches on this site hit their recorded low in September. The Fossil Coachman hit its low on 29 October. Sellers now spread reductions across the autumn.
The sensible rule is to set a target price from the table above and buy when the watch reaches it, whatever the date. If the watch is a Christmas present, see our Christmas gift watches guide for ordering and return dates.
More ways to choose
- Best watches under €100
- Best men’s watches under €250
- Best men’s watches under €500
- Best automatic watches for men
Black Friday watch deals: common questions
When is Black Friday 2026 in Ireland?
Friday 27 November 2026. Amazon.ie’s Black Friday Week runs from Thursday 19 November to Monday 30 November.
Are Black Friday watch deals genuine?
Some are. Irish law requires the “was” price to be the lowest price of the previous 30 days, but a 30-day window does not show what the watch cost in September. Compare the deal price with a longer record, such as the tables on this page.
Which watch brands discount most on Black Friday?
In our records the deepest cuts come from fashion brands: BOSS, Calvin Klein, Tommy Hilfiger and Fossil. Reductions of 20% to 45% are common. Casio, Citizen and Seiko move far less, rarely more than 20%.
Can I return a watch bought in a Black Friday sale?
Yes. Sale items carry the same rights as full-price items. For online orders you have 14 days from delivery to cancel under Irish law, and Amazon.ie’s own policy allows 30 days for most items.
Is Cyber Monday better than Black Friday for watches?
There is no consistent difference. Amazon treats the twelve days as one event. Decide on a target price and buy when the watch reaches it.
Will G-Shock watches be reduced on Black Friday?
Possibly, but G-Shock prices move in a narrow band. The GW-M5610U has ranged from €100 to €135 in our records since May 2026. Anything near €100 is a strong price.
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